Global Organization Code Of Ethics - 1154 Words

Global Organization Code of Ethics This Code of Ethics applies to our entire global organization. It sets forth the values and expectations for all employees and shareholders within our company. Honesty, Integrity, Respect and Fair Business Practices This organization will engage in practices that encompass integrity, honesty, respect and fair practices. - Honesty: All employees are expected to be honest with fellow employees, stakeholders, investors, and vendors. - Integrity: All employees will exemplify integrity in all practices related to our business. - Respect: All employees will treat all other employees, stakeholders, investors and vendors with respect and dignity. Employees will exhibit respect for the globally diverse population we serve and employ. - Fair business practices: All interaction when conducting business will be done in a way which allows opportunity for the inclusion of all interested parties. No exclusions from conducting business will be imposed with the following exception; Any organization that belongs to a government that does not support this code of ethics will be excluded from conducting business with this organization and its affiliates. Leadership and Transparency The management of our company will provide and support transparency with its employees and stakeholders. Quarterly reports will be shared electronically for all interested parties to review. There will be an annual report that will display profits and losses, growth, and marketShow MoreRelatedGlobal Code Of Ethics And Ethics938 Words   |  4 PagesMBA 605: Unit 4 Exercise Global Code of Ethics Introduction All employees and senior level executives are expected to uphold to the Global Code of Ethics in the highest ethical standards of this corporate international organization. Each employee is to abide by the laws of their country and the regulations of the organization in which they work. The Global Code of Ethics helps ensure compliance with the standards of business, ethics, and governing regulation requirements put in place. All employeesRead MoreImportance Of Business Ethics On Previous And Current Literature Essay1459 Words   |  6 PagesImportance of business ethics in previous and current literature Previous Methodologies used for Studying Business Ethics Majority of the literature reviewed relied heavily on questionnaires and surveys as the chosen methodology. According to Rowley (2014), questionnaires are the â€Å"most widely used means of collecting data† (p. 308). However, when designing a questionnaire or survey researchers should consider the type of questions being used, sensitivity of questions asked, content and lengthRead MoreEthical Management Processes in an International Company1039 Words   |  4 Pagespromotion is accomplished within a framework of personal ethics; (2) the organizational culture is constructed with value placed on behavior that is ethical; (3) the organization ensure that leaders not only speak of ethical behavior but follow through in their actions as well; (4) decision-making processes in the organization make the requirement that the ethical aspect of business decisions are considered; and (5) moral courage is developed. (Ethics in International Business, nd) I. Ethical Behavior Read MoreThe Importance Of Management And The Success Of A Company1192 Words   |  5 Pagesof a company Introduction When it comes to the coordination of activities of an or organization or a company in order to achieve its desired objectives, the importance of management should never be underestimated, management itself is a large and complex topic with all organizations having its goals and objective in which its management process will need to attain desired success for the company, using Global logistics management as an anchor point in understanding the importance of managementRead MoreEssay on Uop Ethics/316 Week 5 Cross Cultural Perspectives1340 Words   |  6 Pages2012 Cross Cultural Perspectives Ethics are the product of a society’s culture so it is natural there will be different responses to similar ethical scenarios. Beekum, Stedam, and Yamamura (2003) suggest these differing conclusions will lead to conflict where one side perceives the outcome is ethical whereas the other does not. Another possible outcome is that one side may not even see a decision even being morally significant. Global organizations have the additional challenge when operatingRead MoreThe Global Code Of Ethics1655 Words   |  7 PagesI. OVERVIEW The Global Code of Ethics outlined herein describes how this international organization intends to do business. Because this business is global, working in conjunction with different cultures is of utmost importance. Drafting, implementing, and monitoring the Global Code of Ethics has involved and will continue to include a team from all aspects of the business, including; the Board of Directors, the General Counsel, Human Resources Directors, Managers, and Employee Representatives. FurtherRead MoreCode Of Ethics And Ethics1457 Words   |  6 PagesCode of Ethics A business code of ethics is a series of established principles an organization uses when operating in business or society. Organizations often develop these codes to ensure that all individuals working in the company operate according to the same standards. Most individuals have an internal code of ethics or moral principles they follow in life. A situation one individual finds ethically reprehensible may not seem so to another individual. Using a code of ethics in business attemptsRead MoreInformation Technology Systems Primary Responsibility1198 Words   |  5 PagesThe Information Technology systems primary responsibility is to maintain and sustain the organization network and communications operations. Although, they specialize in a particular field, they combine experiences and resources to support the IT department. The functional areas support the IT department which in turns support the organization’s mission, vision, and goals. Mission: Planning, managing, synchronizing, and directing the Information Technology system communication operations with theRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 PagesGlobal awareness Global awareness has become an essential proficiency in international business. In order to become globally aware, the managers of firms must be accepting of cultural differences, understand the culture, have an understanding of global economics and recognize the political trends (Cateora, Gilly, Graham, 2013). A majority of problems chanced upon are the outcome of the oddness of the surroundings the organization will be operating in the host country. Additionally, as describedRead MoreGlobal Code Of Ethics : Ethics1407 Words   |  6 Pages Global Code of Ethics Sherry D. Martin Patten University Global Code of Ethics A global Code of Ethics has been established at [Company Name] to encourage conformity with behaviors that reflect high ethical standards. The following code must be adhered to within all levels of [Company Name] and should be used as a guide for helping you act appropriately. †¢ Act with integrity ïÆ'Ëœ Doing the right thing must be at the forefront of all business decisions. Integrity refers to ethical

The Argument Put Forward By Descartes Essay - 982 Words

In this essay I will be exploring the argument put forward by Descartes whereby he can conclude that there is an external world. I will be looking into his ideas to do with the difference between imagination and intellect and breaking the main points he puts forward in explanation of the existence of the external world that surrounds us. I will then look into multiple objections to Descartes ideas and show why I believe Descartes argument stands up against criticism. At the start of Meditation VI, Descartes begins by proposing that imagination is distinct from pure understanding. The mind, when it understands, in a sense turns toward itself and looks at one of the ideas that are in it, whereas when it imagines, it turns towards the body, and intuits in the body something that conforms to the idea (Descartes, Weissman, and Bluhm, 1996, p. 93) As a substance dualist, this idea was important to Descartes since the imagination is evidently linked to physical objects through the senses while understanding does not require the presence of physical objects or their images: they are two quite separate things. With Descartes concepts on imagination and understanding in mind, we can look back to the argument he offered for dualism presented in Meditation II, which many see as inadequate. Many philosophers believe that Descartes was not committed to this as an argument since it was badly constructed and weak. Descartes himself seems to admit this fact in replying Arnauld, one ofShow MoreRelatedThe Mind Argument And The Evil Demon Argument1218 Words   |  5 PagesRenÃ'  Descartes is known to be the â€Å"founder of modern philosophy† aswell as a man who was superior in the scientific revolution. As a catholic and a man of science he wanted to show how the scientific world had space for God and freedom which hence led to the Mediditions published in 1641. In the first meditation Descartes introduces the idea that in order for him to establish anything in the sciences which is â€Å"stable and likely to last† he must build truths of which he can be certain. In order toRead MoreThe Dream Argument by Rene Descartes Essay1008 Words   |  5 Pagesfamous arguments, from his not only from his first meditation but all of the meditations, is his Dream Argument. Descartes believes that there is no way to be able to distinguish being in awake from being in a state of dreaming. In fact you could actually be in a dream right now. Rene Descartes’s theory that one is unable distinguish being awake from dreaming, as interesting as it is, can be at times a little farfetched, along with a few contradictions to himself, Descartes’s dream argument does notRead MoreDescartes Argument For The Discovery Of Scientific Truth Essay1192 Words   |  5 PagesI will attempt to clearly explain an argument offered by Renà © Descartes in R ules for the Discovery of Scientific Truth. In order to accomplish this task, I will discern and explain Descartes’ argument, offer what I consider to be the most significant objection to the argument, and contemplate how Descartes would reply to my objection. For the purposes of explanation, I will temporarily put aside the first sentence of the paragraph in which Descartes’ argument can be found. The second sentence ofRead MoreDescartes: Proofs of God/Deception and Error Essay1093 Words   |  5 PagesDescartes: Proofs of God/Deception and Error Instructions: First: Analyze and evaluate the two proofs of Gods existence. How are they different? Is one more convincing than the other? Why did Descartes think he needed two proofs? Do they do different work for him? And secondly: Does Descartes give a satisfactory account of human error, given a perfect and divine creator? Are Descartes arguments convincing, or does it still seem unnecessary and less than perfect that God created us withRead MoreThe Nature Of The Human Mind878 Words   |  4 PagesRene Descartes second meditation is titled, Concerning the Nature of the Human Mind: That it is Better Known than the Body. In his second meditation, Descartes argues that the human mind exists merely by itself without any physical representation in the world. This argument lead to many of his later meditations and allowed him to really build the framework for Western Philosophy. The cogent argument is arguably the most crucial argument, which lead us to our philosophy of the mind. In some respectRe ad MoreDescartes Meditations On First Philosophy1712 Words   |  7 PagesDescartes’ Meditations on First Philosophy (1641) contains six Meditations. In the first two of these Descartes addresses doubt and certainty. By the end of the second Meditation Descartes establishes the possibility of certainty by concluding that he is a â€Å"thinking thing† and that this is beyond doubt. Having established the possibility of certainty, Descartes attempts to prove the existence of God. The argument he presents in the Third Meditation for the existence of God has been nicknamed theRead MoreAn Analysis Of Descartes And The Dreaming Argument1390 Words   |  6 PagesThis essay will take a look at Descartes Dreaming argument and Evil Demon argument. As well as discussing their weaknesses and strengths to later decide which argument is the best. Despite my belief of subjective truths, the reason for doing this is to establish both arguments on an equal basis and to determine whi ch would be best in an argument. The Dreaming argument first showed up in Descartes First Meditation, where he focusses on the task to educate himself on his own doubt. When meditatingRead MoreThe Existence Of Saint Thomas Aquinas And Ren?ï ¿ ½ Descartes1460 Words   |  6 Pagesphilosophers have attempted to prove God’s existence: Saint Thomas Aquinas and Renà © Descartes. Despite having been influenced by the former, Descartes’ arguments––while similar to Aquinas’––are reached through noticeably different methods. To analyze Aquinas’ proof for God’s existence, it is important to first analyze his definition of God––or â€Å"How We Know God†Ã¢â‚¬â€œÃ¢â‚¬â€œ as outlined in the Summa of Theology (Qu. 12). Simply put by Aquinas, â€Å"[God] is (1) the cause of all, and that creatures differ from him inRead MoreOnly a belief in embodied existence after death is philosophically justifiable. Discuss.1455 Words   |  6 PagesDiscuss. Disagree- There is disembodied existence: Plato, Descartes, Christianity Key points: Embodied existence Life after death Philosophically justifiable Criticisms of embodied existence after death: 2- Long tradition of belief in disembodied existence- Plato believed we have immortal souls that leave body at death. 4- Theory of the Atman- Hinduism 6- ‘My essence consists solely in the fact that I am a thinking thing†¦Ã¢â‚¬â„¢- Descartes Support for embodied existence: 1- Christian belief in resurrection-Read MoreEssay about Ontological Argument Critique 857 Words   |  4 Pagesis a much debated philosophical argument that has mystified philosophers since the age of the ‘Enlightenment.’ Many of the different arguments put forth and analysed though, have not adequately proven God’s existence. Although in order to move forward, failed arguments must be studied to ensure that mistakes are not repeated. One such argument is the Ontological Argument. This argument was first recorded by St. Anslem (1033-1109). Descartes adapts this argument in the fifth meditation in ‘Meditations

Syllabus Designing - Review of Literature free essay sample

English for Specific Purposes (ESP) is often underestimated because of teachers attitudes which are often characterized either by condescension or reluctance. This is manifested in the belief that often prevails among teachers that ESP is for those who cannot teach the real language. A good example of this situation is English in other departments or The Language Unit at university where teaching this component of the students program of studies is generally the responsibility of junior members of staff and where it is a slot-filling subject in the teachers time-tables. This underestimation may be due to the fact many language teachers are not aware of what it means to be an ESP teacher, and what it takes to be successful in this practice. The situation in the Tamil Nadu is even more complicated as there is not even a separation between ESP and English for General Purposes (EGP) when it comes to syllabuses and methodology, and who is better trained to teach what. We will write a custom essay sample on Syllabus Designing Review of Literature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Needs assessment, which is a major component of ESP, never exists, and, if does, it is never systematic, but rather based on teachers intuitions. Moreover, the methodology adopted in teaching never differs. That is, a teacher would enter a class with the same kind of methodology in mind regardless of the aims of each program. Unfortunately, programs are always put in the same basket and are always simply labelled as programs for Teaching English. As a matter of fact, English is not always just English for there are particularities that ought to be taken into consideration when designing syllabuses and practicing teaching depending on the objectives set for each situation. Definition of ESP (English for Specific Purposes) The term of ESP is generally represented as ‘English for Specific Purposes’, which emphasizes on the students’ purposes and refers to the whole range of language resources (Robinson, 1980). A definition of ESP given by Strevens (1988, p. 1 2) is that ESP needs to distinguish between four absolute and two variable characteristics namely: a. Absolute characteristics: ESP consists of English language teaching which is: designed to meet specified needs of the learners related in content (i. e. in its themes and topics) to particular disciplines, occupations and activities entered on the language appropriate to those activities, in syntax, lexis, discourse, semantics, etc. in contrast with ‘General English’. b. Variables characteristics: ESP may be, but is not necessarily: restricted as to the language skills to be learned (e. g. reading only, etc. ) taught according to any pre-ordained methodology (i. e. ESP is not restricted to any particular methodolog y – although communication methodology is very often felt to be most appropriate). Munby (1978, 1996) defined ESP in relation to ESP courses based on the analysis of the students’ language needs. His definition of ESP is still current as follows: â€Å"ESP courses are those where the syllabus and materials are determined in all essentials by the prior analysis of the communication needs of the learner† (p. 2). The interpretation of the expression ‘learner need’ deals with two different aspects of needs (Widdowson, 1984, p. 178), referring to (1) what the learner needs to do with the language once he or she has learned it. This is a goal-oriented definition of needs and relates to ‘terminal behavior’, the ends of learning. (2) [W]hat the learner needs o do to actually acquire the language. This is a process-oriented definition of needs, and relates to ‘transitional behavior’, the means of learning. In ESP, the ends of learning are as important as the means in spite of being normally goal-oriented (Hutchinson Waters, 1987; McDonough, 1984; Robinson, 1991), that is, ESP is meant â€Å"the teaching of English, not as an end in itsel f, but as an essential means to a clearly identifiable goal. † (Mackay, 1978, p. 92) The term of ‘ESP’ has thus been used by different people to mean different things (Blackie, 1979). Nonetheless, the claims for ESP normally have in common in a sense that ESP is not a new approach, but an emphasis on English teaching that should be matched to the students’ specific needs and purposes for their study of English (De Jesus, 1999; Hutchinson Waters, 1984, 1987; La Perla, 1984; Mackay, 1978; McDonough, 1984; Munby, 1978, 1996; Robinson, 1980, 1991; Strevens, 1977; Swales, 1985). Chambers and McDonough (1981) argue that the ‘specific’ in English for specific purposes should refer to both the purpose the language is being used for and the language itself. Three kinds of purposes suggested by Mackay and Mountford (1978) are: 1. â€Å"occupational requirements†, e. g. for international telephone operators, civil airline pilots, etc. ; 2. â€Å"vocational training program†, e. g. for hotel and catering staff, technical trades, etc. ; and 3. â€Å"academic or professional study†, e. g. engineering, medicine, law, etc. Accordingly, an ESP course is pertinently purposeful and is aimed at the successful performance of either occupational/vocational or educational roles (Robinson, 1980) or both. Moreover, Robinson (1991) argues that the language produced as a feature of ESP should be good enough for the job and not be necessarily native-speaker like, but be the communicative strategies and effectiveness of the non-native professional users of English. History of ESP According to Johns’ (1991) discussion, the ESP history in brief with respect to its development and expansion throughout the world has been influenced by the major theoretical and applied schools of linguistics and developed into four phases. The first phase (the 1960s and the early 1970s) was the structure-based phase of linguistic (i. . lexical and grammatical) features of academic and professional registers, for example, the language of electrical engineering and the language of law (e. g. Herbert, 1965). The second phase (the late 1970s and the early 1980s) was the discourse-based phase of register analysis where the function and purpose in discourse became more rhetorical (e. g. Trimble, 1985). The th ird phase (the integration of the discoveries in phase 1 and phase 2) was communication-based phase of systematic analyses of the target learning ituations which concentrate on Munbyian concepts of ‘notional-functional curriculum’ (Munby, 1996), namely: (a) the communicative purposes of speaker/writer; (b) the setting for language use; and (c) the mode of communication and language use. This leads to the language teaching in a communicative approach. The fourth phase (the late 1980s and the 1990s) has been focused on the strategies which learners employ to acquire the target language where the needs analysis (or needs assessment) centers on activities or procedures leading to effective teaching and learning (e. . Hutchinson Waters, 1987). Throughout the past four decades of the history of ESP, the areas of theoretical development and interest in teaching and learning of ESP, relating to the two main branches of ESP: EST and NON-EST, seem to include an interest in regis ter, discourse analysis, the specification of students’ needs (and wants), study skills, or in various methodological approaches to the development of communicative competence (Flowerder, 1990).

Meaningful experiences in life an Example of the Topic Psychology Essays by

Meaningful experiences in life The daily life experiences that every individual in this world comes across with contribute to the development of the self. These experiences do not only come in a single strand nor pattern. Quite on the contrary, what makes these experiences contributive to the welfare of humanity is because these encounters come in various forms and in differing content. A well-rounded personality, then, can be achieved, though strictly limited, to the variety in the experiences that individuals get to have in their lives. Need essay sample on "Meaningful experiences in life" topic? We will write a custom essay sample specifically for you Proceed As much as I strongly believe in the idea that experiences shape the personality of a person in many different ways, these experiences can serve as a meaningful chapter in our lives as much as they have been significant to on my part. As far as my memory would not fail me, I do attest to the idea that experiences teach the individual person about being a steward of the gifts and talents that the self possesses. By having the full knowledge that these experiences contribute in a large part in the molding of the ability of the individual in bringing forth a rather full control or, at least, a strong grasp on ones abilities to his or her advantage, their meanings would be far clear enough. Undergraduates Often Tell EssayLab specialists: Who wants to write paper for me? Specialists suggest: Entrust Your Essay Paper To Us And Get A+ Being an active member of science and math clubs, the tasks being delegated to the members in being able to arrive at a successful drive in achieving every assigned goal for the following weeks and months were not as easy as they first seemed to be. I thought being a part of the community of enthusiasts in both math and science will not bring a great deal of improvement to my character not only as a student but as an individual, a living being conscious of the self as a whole. But I proved myself wrong for the reason that the opposite thing happened. Eventually, the membership that I had in these clubs has led to an increase not only in my knowledge but also with my ability to respond immediately and efficiently to the delegated tasks not only on a school-level but also on a personal scale. What I got from being one of the members in the club was the trainingand this helped me a lot along the way. I became more adept at handling my school tasks and household chores after attending meetings in the club that appeared to test my ability to handle situations that are bent towards trying out my personality. Never did it appear before my consciousness that being an active constituent of the organization can lead to a refinement of my personality and skills. In the end, the once unimagined circumstance in my life eventually turned into reality, bolstering my faith in myself as an individual and keeping my spirits alive and my confidence to a useful degree. An intervening experience supplemented to the positive consequences that the club has given me along the way. As I became the house captain in our boarding house, my skills proved useful in being the leader in the house, especially when making decisions that will affect the entire boarders in a positive light. The decision-making skills, confidence and determination that I was able to refine for myself during the time of my membership in the club held a substantial role in my role as the house captain. Not only did my refined skills and attitude became useful to us during times of dilemmas and crucial moments of deciding who is going to do what chore, these factors also became a part of what I was able to impart to my fellow boarders. In a way, I have inspired them to do the same thing, to acquire the enhancements in their positive characteristics, and to use their meaningful experiences to have full control of their abilities and gifts. Eventually, my experiences also seeped into the days when I play soccer, especially when the game itself turns out filled with intense decisions, churning up my guts to arrive at the correct option in order to make the team win not only for the sake of having fun but, far more importantly, for the sake of gaining a more meaningful experience as well. Playing soccer is not as easy as it may look on televisions or sports magazines. Quite on the contrary, it requires a lot of determination, patience, and mental endurance. These are some of the qualities that I was able to further mold into myself as a member of the science and math club and as the house captain in our boarding house. And by utilizing these traits whenever I play soccer, I am able to help my team win and help myself gain more personal experience and develop my personality all the more not only as a soccer enthusiast but also as a person capable of using meaningful experiences into the context of the daily circumstances w ith life. My ability to speak a bit of German and French has also contributed to my dealings with other people. By being able to communicate effectively with others through language, my experience has broadened, compensated in no small way by the conversations that I had. It is one of the meaningful experiences in my life like those that I have previously mentioned largely because it gave me the chances of being able to communicate and pour out my sentiments and understanding with other people who either speaks French or German. All of these experiences have shared a great fraction in my life in the sense that these served as the factors upon which I was able to steward my gifts and talents, refining these two along the way as my level of experience proportionally increase day after day. With the daily encounters that come across my way, I am able to contemplate on my personality and realign myself with these meaningful experiences so that I become guided as to what decisions I ought to pursue in my life. Such an understanding is of great use and help, as it has been back in the days when I was just starting in the science and math club, and, as far as I see it, nothing is as potent and as equally practical than having a wide range of experiences upon which one can be able to base his or her crucial decisions in life. These meaningful experiences have taught me a lot in my existence in the society at large and in stewarding my abilities and gifts. References Dawson, N. E. (1969). The Role of the Fine Arts: A Rebuttal. Music Educators Journal, 55(7), 54. Haer, J. L., & Swanson, H. S. (1952). Educational Status in Relation to Cultural and Material Symbols. The School Review, 60(4), 232. Manz, C. C. (1986). Self-Leadership: Toward an Expanded Theory of Self-Influence Processes in Organizations. The Academy of Management Review, 11(3), 591. Rosenberg, E. J., & Dohrenwend, B. S. (1975). Effects of Experience and Ethnicity on Ratings of Life Events as Stressors. Journal of Health and Social Behavior, 16(1), 128. Woody, C. (1938). Attempts at Measurement of Meaningful Experience as a Factor Conditioning Achievement in Reading. Peabody Journal of Education, 16(3), 183.

Free Essays on Saturn

Introduction How did Saturn become a strong brand in only a few years? What were the key decisions, policies, and programs? Below is a description of some areas of strategy that were potential contributors. The goal is not only to describe what was done but also to suggest the logic behind the strategies, why they were pursued, and how they were intended to contribute to the brand. Although certainly some elements of the Saturn strategy may have been critical, it was the union of the total program rather than the power of any single element that led to its success. THE MISSION: A WORLD-CLASS PRODUCT From the beginning, the driving concept behind Saturn was to create a world-class compact car that could match or exceed such Japanese imports as the Honda Civic and the Toyota Corolla in quality. The car needed to have the reliability, safety, feel, appearance, and overall excellence that people expected in the top imports while remaining competitive in price. This quality was one of the defining dimensions of Saturn's corporate culture and brand identity. Too often there is an illusion that brands can be created by advertising without a product or service that really delivers quality and value. In reality, the product drives the image. The Edsel of the 1950s would have been a symbol of quality today if it had been an excellent product in that key first year; some very good Edsel advertising and marketing was wasted because of a shoddy product. The Volkswagen Beetle phenomenon of the 1960s very likely could have been transferred to the Rabbit in the mid-1970s if it were not for the initial mechanical problems that plagued the Rabbit during its early years. These problems doomed the effort to use advertising and the rabbit symbolism to transform the Beetle equity to the Rabbit. Saturn did not make the mistake of the Edsel or the Rabbit; its product was good from the outset. Reviews in car magazines provided objective judgments th... Free Essays on Saturn Free Essays on Saturn Introduction How did Saturn become a strong brand in only a few years? What were the key decisions, policies, and programs? Below is a description of some areas of strategy that were potential contributors. The goal is not only to describe what was done but also to suggest the logic behind the strategies, why they were pursued, and how they were intended to contribute to the brand. Although certainly some elements of the Saturn strategy may have been critical, it was the union of the total program rather than the power of any single element that led to its success. THE MISSION: A WORLD-CLASS PRODUCT From the beginning, the driving concept behind Saturn was to create a world-class compact car that could match or exceed such Japanese imports as the Honda Civic and the Toyota Corolla in quality. The car needed to have the reliability, safety, feel, appearance, and overall excellence that people expected in the top imports while remaining competitive in price. This quality was one of the defining dimensions of Saturn's corporate culture and brand identity. Too often there is an illusion that brands can be created by advertising without a product or service that really delivers quality and value. In reality, the product drives the image. The Edsel of the 1950s would have been a symbol of quality today if it had been an excellent product in that key first year; some very good Edsel advertising and marketing was wasted because of a shoddy product. The Volkswagen Beetle phenomenon of the 1960s very likely could have been transferred to the Rabbit in the mid-1970s if it were not for the initial mechanical problems that plagued the Rabbit during its early years. These problems doomed the effort to use advertising and the rabbit symbolism to transform the Beetle equity to the Rabbit. Saturn did not make the mistake of the Edsel or the Rabbit; its product was good from the outset. Reviews in car magazines provided objective judgments th...

3 Sentences That Lack Just One Word to Be Correct

3 Sentences That Lack Just One Word to Be Correct 3 Sentences That Lack Just One Word to Be Correct 3 Sentences That Lack Just One Word to Be Correct By Mark Nichol The solution to problems of parallel structure, in which a sentence’s syntactical elements are not quite balanced, is often simply a matter of inserting one missing word. That’s the case in the following examples, each of which is followed by a discussion and a revision. 1. The industry uses decades-old technology that is very expensive, very slow, and provides no tracking capabilities. Because as the sentence is written, the verb is cannot apply to all three characteristics listed after it, one of two one-word changes must be made. The first solution is to share the verb between â€Å"very expensive† and â€Å"very slow†: â€Å"The industry uses decades-old technology that is very expensive and very slow and provides no tracking capabilities.† The alternative is to insert a second is into the middle phrase in the list: â€Å"The industry uses decades-old technology that is very expensive, is very slow, and provides no tracking capabilities.† 2. The diversity of participants and energy evident at the event underscores the massive disruption that’s taking place in this business sector. This sentence reads as if it refers to the diversity of two things- participants and energy. But the diversity refers only to the participants, so energy needs its own preceding article to set it apart from that idea: â€Å"The diversity of participants and the energy evident at the event underscores the massive disruption that’s taking place in this business sector.† 3. Formally assess the risks associated with each third-party lending relationships when initiating the relationship, when the third party’s operations change significantly, or the institution’s own lending operations change over time. The three elements in the second half of this message must match syntactically, but only the first two include when, so another reiteration should occur: â€Å"Formally assess the risks associated with each third-party lending relationships when initiating the relationship, when the third party’s operations change significantly, or when the institution’s own lending operations change over time.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:35 Synonyms for â€Å"Look†8 Writing Tips for BeginnersPersonification vs. Anthropomorphism

(Organizational Behaviour) You are asked to write an essay focusing on

(Organizational Behaviour) You are asked to write an focusing on ONE of the themes explored in the course. In support, you should make reference to at least two of the exhibits reproduced below - Essay Example This paper intends to deal with the issue of post bureaucratic organizations and the concern of flexibility with them. This new form is defined as a hybrid form of organizational structure and offers â€Å"insight into the intrinsic difficulties involved in the refurbishment of large complex organizations† (Josserand, Teo & Clegg, 2006, pp. 54-55). The form of post-bureaucratic organization has grown significant in the recent years (Erickson et al, 2009, p. 144). This term had been devised in the 1980’s (Corporate Planning and Strategic Human Resources Management, n.d). The structure of a post-bureaucratic organization exceeds the traditional bureaucratic organizations in the sense that in these newer structures facilitate the handling a vast range of conditions. Post bureaucratic organization allows a â€Å"flexible and self-(re-)fashioning enactments of work and self† (Iedema, 2003, p. 53). The â€Å"elements of an organic structure† (Josserand, Teo & Clegg, 2006, pp. 54-55) are combined with more internalized as well as indirect forms of control. Post bureaucracy is no t entirely achievable in its pure form. Some organizations adopt a post-bureaucratic rhetoric as well as maintain the traditional structural hierarchies. But it often creates â€Å"tensions between post-bureaucratic aspirations and traditional work practices† (Iedema, 2003, p. 2). Enhancement of the transparency of work is one of the key goals of the post-bureaucratic organization. This is to be achieved through â€Å"knowledging, communication and interaction† (Iedema, 2003, p. 193). It is aimed at changing the practices that lead to the maintenance of preset benchmarks, standards and other meta-discursive constructs. This calls for proper communications within and among teams and verticals. This increases the credibility of the organizations and improves the level of efficacy of

The Difference between Writer's or Reader's Role Essay

The Difference between Writer's or Reader's Role - Essay Example The printed expression is not anything additional than dark scribbles on a white sheet, and hitherto it is those scribbles that posses the influence to yield functional replies in the humanoid frame. I gained this knowledge, this experience prematurely in life, and I cannot ever, ever disremember it. I reason to myself that I have to be a writer since I relish writing. I am delighted to type and I appreciate knowing the fact that I am not dull but imaginative being.I am inclined to develop my notions by looking at the realm surrounding me, from the dreams inside of me. I make an effort to write in not one continuous time-slot a day but in fact in one unrelenting moment when motivation stirs me. I consider that adverbs and adjectives should not be used frugally but instead should be used robustly, profusely, and without dry spells. They bring the writing to life and invoke the readers to feel like a part and live in the script. To me, personally, a real writer has the impulse to scribble, affection towards linguistics, a class on the use of sentence structure and figures of speech, a varied association with inscription in diverse genera and from dissimilar ancient eras, colossal know-how of the use of jargons, collected with a disposition for selecting words fitting to perspective and spectators, and the talent to inscribe in spite of hindrance and interferences. Impartially placing verses on paper (or onto a computer folder) ensures not that ‘writing’ has occurred.â€Å"Being talented in very simple terms means that you were born to write. You have the gift of the muse, and whatever you might do for a living, you simply have to write something every now and then. To some extent, all of us have that gift, or at least most of us. This is the most probable reason why blogging has become so popular today†(Panter). For a ‘genuine writer’letteringshould not bean activity to do sometime or the other, a flair to be engagednow and then, but in fact a compulsion that boils itself and issensed as instantly as hot and cold.

Environmental Impact of Prescribed burning in the United States Essay Example for Free

Environmental Impact of Prescribed burning in the United States Essay The term prescribed burning refers to a management practice in which fire is used to burn a predetermined area under specified environmental conditions.   Burning in this case is used as a management tool in areas that are vulnerable to catching fire due to the ground cover that acts as fuel load. In addition, burning is considered to be the most environmentally friendly and cheapest method of having woody growth in an ecosystem controlled.   Prescribed burning in the United States is common. In this form of burning, controlled fires are used to burn a specified land area after proper planning which ensures that the present weather conditions are favorable for the burning. When weather conditions are not suitable for the burn, negative impact of the fire in the burnt areas is likely to be witnessed (Dale et al, 2009).   In the United States, prescribed burning is considered to be a very important management tool due to the benefits associated with it.   Both the landowners and the United States National Forest System have been using prescribed burning for many years. According to the United States fire policy in relation to the forest ecosystem, there is need to undertake prescribed burning in order to enhance the growth of commercial forests, prevent wildfire damage and to enhance fire dependent ecosystems.   However, prescribed burning has been criticized for its negative impact on the environment. For instance, prescribed burning results to the clearing of land or use of land for agricultural activities that have negative effects on the environment.   In this paper, the impact of prescribed burning on the environment in the United States will be discussed.   The paper will focus on the effect of prescribed burning on land after it is cleared by prescribed fires.   Land clearing that results from the burning impacts negatively on the vegetation, soil, water and biodiversity. Thesis In the United States prescribed burning is made necessary by the conditions in the forest ecosystems or ranches. The burning aims at preventing wildfires that can damage properly or lead to death of the people if the fuel load on the ground encourages wild fires.   In addition, the United States national forest system undertakes prescribed burning activities due to the ecological benefits that burning gives to the forests.   The national forest system associates prescribed burning to the reduction of wildfire hazards, land improvement, game habitat enhancement, insect and disease management and site preparation for reforestation (Biswell, 1999). Examples of areas that have undergone prescribed burning activities include the California wild lands, Florida Flatwoods and the Southern eastern US National Forest.   It is important to realize that although prescribed burning in these areas has its benefits to the ecosystem and the people; it also impacts negatively on the environment over time. Negative environmental impact of prescribed burning occurs despite the fact that prescribed burning is planned in a manner that minimizes negative effects of burning on the environment.   This has made the issue of prescribed burning to become a subject of debate in the country .While some consider prescribed burning to reduce negative impact of wild fires on the environment, burning can also impact negatively on the environment.   Land clearing that result from the burning has negative effect on the environment. Discussion Negative impact of Prescribed burning on vegetation after clearing of land Prescribed burning results to the clearing of land in a predetermined area as the fire burns the fuel load.   The burning has both indirect and direct negative effects after land clearing by the fire.   Land clearing in turn has negative effects on the vegetation, water, soil and wildlife. The negative impact of prescribed burning in the United States has been witnessed in some areas because prescribed burning has become a very important activity in the country. Every year, hundreds of thousands of hectares are burned. Although various methods of burning are used burn the vegetation cover in the predetermined areas, fires destroy the existing vegetation by either injuring or killing the entire plant or parts of the plant.   This depends on the duration that the fire burns or the intensity of the fire.   Prescribed burning based on the slash reduction method results to the reduction of debris. This method is also used to reduce debris in case of a natural event or road construction.   When management ignited fire is used, the burning of a stand that has been established is done while ensuring that fire does not spread beyond the predetermined area. While small trees are completely burned during the burning, larger trees may survive the fires but some of their trees may be destroyed.   When fires are ignited, the burning forest fuels increase the temperatures which make it difficult for the vegetation to survive. Since when it comes to burning the temperature of the vegetation and that of the air are very important, people who have the responsibility to ignite fires should do it when the air and vegetation temperatures cannot encourage fires that can have adverse effects on the environment.   For instance, prescribed fires in the United States during winter top kill the hard woods while hardwood rootstocks are killed by summer burns. In areas where burning has not been done for a longtime, deep organic layer that accumulates during prescribed burning leads to the cambial damage of trees. Because only little heat is required to destroy the plant cells in growing plants, burning the vegetation kills growing plants. This leads to the short and long term destruction of the vegetation which over time exposes land to changes that impact negatively on the good conditions of the environment. One short term and long term impact of prescribed burning in the Sequoia and Kings Canyon National parks in the United States is the change in species composition (Mary Berth, 2000).   This change alters proper functioning of the ecosystem since it leads to the growth of new species while those that earlier existed and are not tolerant to fire before the fire fail to regenerate. These two parks are located in California’s South Nevada areas.   The parks cover about 864, 383 acres of land and prescribed burning in these two parks was made necessary by the desire to initiate ecological benefits in the parks.   The two parks prescribed fire programs were developed in 1969 and continues to be implemented in order to reduce fuel hazard problem that may result from heavy surface fuel loads.   Though the fires have been used to reduce the damage that may result from severe wild fires, change in species composition due to the clearing of land by fires has over the years been witnessed in the parks. Fires have limited the growth of species that are not tolerant to the fire ignited over a long time.   For instance, the increase in relative density of the giant Sequoia due to prescribed fires over a long time has altered the growth and survival of some other plant species.   The successful fire regimes restoration in the parks has encouraged the regeneration of the species that are fire-adapted at the expense of the species that are less-adapted to fire.   The reduction of fuel load and the restoration of forest structure after the fires alter the number and pattern of growth of plant species.   The parks have conifer forests dominated by the sequoia species. The change in the species number in a forest ecosystem affects the proper functioning of the natural ecosystem and this may lead to bare ground and soil erosion when plants and animals that promote proper functioning of the ecosystem are eliminated from the environment. In ecologically sensitive habitats in the United States, prescribed fires have had adverse effects on the regeneration and survival of plant species.   For example, the riparian areas in a forest system.   A study carried out to determine the effect of prescribed fire on the riparian areas in the Dark Canyon area showed that the fire consumed 90 per cent of the ground fuel, 79 per cent of the riparian zone pre-fire fuel, and 34 per cent of the total surface fuel.   The fire significantly reduced the percentage cover of the surface vegetation (Beche et al, 2005). As compared to the unburned areas, the burned area showed a change in the plant taxa richness after the regeneration of vegetation.   The reduction in plant taxa cover and richness changed the under story riparian vegetation community composition. These changes show that when an area experiences prescribed burning for a long time, disappearance of some species can lead to reduction in the percentage of vegetative cover. In the California Oak woodlands, the Native Americans used fire to have the Oak woodland vegetation altered.   Prescribed fires are considered to reduce the under story woody vegetation and have the tree density is lowered.   After the fires, regeneration may result to growth of vegetation in patches.   Since the settlement of Euro-Americans in the area, prescribed fire ignited in an ecosystem to create land for livestock ranches has removed the vegetation cover and instead encouraging the growth of plant species that are good for forage production. The woody vegetation in the area has been affected.Eventually, reduced vegetation cover has made it easy for soil to be exposed to either wind or rain erosion.Prescribed fires in Oregon’s Mixed – conifer forests of Crater Lake over the years have altered species composition by killing species that are not fire resistant while providing favorable conditions for the regeneration of fire-resistant species (Agee, 2003).   The Crater Lake National park has in the past prescribed a fire program that aims at increasing growth of pine trees and killing of the white fir tree species in the park.   Natural ecosystems can undergo succession to form forests that are dominated by the hardwood. The southeast region in the United States is considered to be the most fire dependent area in the country.   The removal of fuel loads in burned areas impacts negatively on the environment when over time plant species that support proper functioning of an ecosystem are eliminated. This makes an ecosystem to be vulnerable to changes that have adverse effects on the environment.

Charles Dickens :: GCSE English Literature Coursework

Charles Dickens (1812-1870) is one of the greatest and most popular writers in the history of literature. In his novels, Dickens combines masterly storytelling, humor, pathos, and irony with sharp social criticism and acute observation of people and places, both real and imagined. On February 7, 1812, in Portsmouth, England, Charles Dickens was born to John and Elizabeth Dickens. Charles was the second of eight children. He spent most of his childhood in London, the setting for many of his novels. He lived in a middle-classed family that, but his father was incapable of managing his own finances. Dickens started school at the age of nine, but his education was interrupted when his father was imprisoned for debt in 1824. He was then forced to work at Warren’s Blacking Factory, a shoe-polish factory, to support himself. His experiences of trying to survive in the slums of England haunted him all of his life, and he would later devote many of his books to the retelling of his experiences. Dickens was saved from this situation when his father was released from prison. From 1825 to 1827, Dickens again attended school for two years of formal schooling at Wellington House Academy in Hamstead. For the most part, however, he was self-educated. In 1827, dickens took a job as a legal clerk. By 1829, he had become a free-lance reporter at Doctor’s Commons Courts. He had become a very successful shorthand reporter of Parliamentary debates in the House of Commons and began work as a reporter for a newspaper, in 1832. During his time as a reporter he would develop his skills to write very detailed and factual-like stories. In 1833, Dickens published his first of a series of original descriptive sketches of daily life in London. By 1834, he and adopted the pseudonym â€Å"Boz.† His Sketches by Boz was published in 1836. During that year he would marry Catherine Hogarth on April 2, 1836. In 1836, Charles dickens published his first novel The Posthumous Papers of the Pickwick Club. The success of the Pickwick Papers made him famous. At the same time it influenced the publishing industry in Great Britain, being issued in an unusual form, that of inexpensive monthly installments that would run in literary magazines.

Business and Virtue Ethics Essay

Abstract For the purposes of this assignment we will analyze the Mattel case and discuss the actions of the company regarding the behavior and actions in conjunction with the Global Manufacturing Process that was implemented. Breaches of the two business ethics elements of integrity and egoism will be assessed. Within the discussion I have identified the virtues prudence, justice, fidelity, and courage that were largely violated by the Mattel organization and how it affected the employees of Mattel. We will discuss the implications of virtue, deontological, and utilitarian ethics regarding their potential usefulness in evaluation of the Mattel case. Introduction Mattel’s concept of Global Manufacturing Principles (GMP) was not a novel concept. The many forms of GMP including International Organization for Standardization (ISO) and Good Manufacturing Practices (GMP) have been around for decades and have worked to insure that specific industries are held to a standard that is industry wide. ISO’s model is â€Å"Say what you do, and do what you say†. When a company endeavors to become ISO qualified, it is required to document every activity (as a standard operating procedure, SOP) that occurs within the company and adhere to that process without deviation. ISO qualified companies are always subject to audit by other ISO registered companies and is initially audited by four such companies in order to acquire certification. Having been directly involved with ISO implementation at a former employer that supplied fasteners for manufacturing, I am fully aware of how involved the certification is. The company SOP was over 1000 pages. Additionally, another ISO company can and will come in and audit your company prior to electing to conduct business with your company. In some instances, ISO qualification is not enough to be awarded the business. The nutrition industry also adheres to the Good Manufacturing Practices, of which I was required to be certified in every year. Each department of the nutritional company I worked for had its own GMP standards that we were to adhere implicitly. The nutrition industry, while not regulated by the FDA, is controlled indirectly by the FDA. GMP is an FDA requirement. Having worked in two industries where the concept is not only expected, but required in some instances; I was not impressed by the fact that Mattel implemented GMP of their own volition for the sole purpose to improve public perception after misconduct was exposed by the media. Business Ethics Issue The one word that I found that resonates throughout the article, whether spoken or implied, is â€Å"integrity†. The incoming CEO stated that Mattel would behave in all actions with â€Å"unwavering integrity† and that the company’s commitment to the GMP remained unequivocal and undiminished. (Sethi, Shapiro, Emelianova, pg.490) Ironically, I identify the most noticeable and important business ethics issue as just that; a lack of integrity. Merriam Webster defines integrity as â€Å"the firm adherence to a code of especially moral value, the quality or sate of being complete or undivided, and the quality of being honest or fair. Mattel exhibited none of these traits insofar as where their GMP’s were concerned. In fact, there were numerous infractions regarding the non-enforcement of their GMP’s across the board in the Asia and Mexico based manufacturing facilities. The second ethics issue I identified was narcissism. Mattel implemented this GMP program with the attitude of ‘look at what we’re doing’ but with minimal effort to ensure the success of the program. According to Duchon and Drake (2009) extreme narcissistic organizations will establish these formal ethics programs but will not have much effect on hindering unethical behaviors. This was evident in that the supervisors at the factories knew what they were supposed to be doing; but found ways to circumvent the system and there were no reprisals as a result of their nonconformance. Ultimately, it was a program of words and not deeds. Three Virtues Prudence â€Å"Careful good judgment that allows someone to avoid danger or risks. † (M-W, 2013) In my opinion, a great deal of misfortune and hardship could have been avoided if Mattel would have practiced a modicum of prudence before ever moving their manufacturing to Asia. In a perfect world, and especially in a modern world we do not expect children to work. However, when dealing with underdeveloped countries; it is normal for children to work in conditions that would be an affront to any American’s moral nature having abandoned child labor decades ago. If Mattel had done due diligence, they would have known that the facility in Indonesia was operating in an unacceptable manner (Sethi, et al. pg. 486) and could have implemented working conditions and requirements from the get-go. Then the exposure by the media would have never been an issue. I have no doubt that the draw of paying lower wages and increased productivity was the catalyst to overlook the conditions in those overseas factories. Justice â€Å"The quality of being just, impartial, or fair. Conformity to truth, fact, or reason. † (M-W, 2013) The concept of justice was completely lost on Mattel. While the implementation of the GMP program was comprehensive; the execution and enforcement was unconscionable. The last paragraph of the GMP, exhibit 1 says that if â€Å"Mattel determines that any of its manufacturing facilities or vendors violate these principles, we may either terminate our business relationship or require that facility to take corrective action. If corrective action is advised and not taken, Mattel will immediately terminate current production and suspend placement of future orders. †(Sethi, et al.pg. 487). However, when audits were performed; the facilities were rife with infractions but there was no follow through when corrective actions were required. The facilities were allowed to continue to operate unhindered. Astonishingly, the 20 plus companies that were not owned by Mattel were allowed to operate without any disciplinary actions imposed by Mattel for infractions if any auditing was conducted at all. Considering the fact that both Mattel owned and vendor factories employ some hundred thousand plus employees; Mattel’s actions were nowhere near impartial, fair, or conforming to fact or reason. Fidelity â€Å"Quality or state of being faithful, accuracy in details. †(M-W, 2013) For this virtue, I am concentrating on the act of being faithful to the employees. Whether or not the GMPs were self-imposed or not, Mattel had an obligation to the people it employs. Throughout the article, it was found during audits that the employee’s time cards would systematically be incomplete where they were not being allowed to clock-out. This resonates that these people were being required to work overtime ‘off the books’. Employees were not being given the appropriate days off or vacation time. Some living conditions and canteen conditions were substandard. Fines were being imposed. (Sethi, et al. 2011) The list goes on and on. In my opinion, Mattel should have had impartial representatives on the ground in these factories to ensure that the rules for payment, working overtime, and work conditions were being upheld. There should have been constant supervision and vigilance on a corporate level. To think that audits that were being conducted every three years was comprehensive enough to get the job done was blind and narrow minded. Courage To go one step further. A virtue is an attitude. Courage is measured when there is risk involved; but also rationality. To be truly courageous there needs to be a clear picture of what a person’s values are. Courage does not need to be proven beyond a doubt. (Hartman, 2008) In the case of Mattel, I feel it was courageous to implement such a comprehensive GMP program although it was misguided and ultimately failed. An even more courageous act would have been to rehab the program and bring it to its full potential and fruition. The article does not mention whether Mattel experienced any loss of revenue as a result, but public perception is a fickle entity and once all of the attention over sweat shops and child labor overseas died down, Mattel was no longer under the microscope. Financially, Mattel was spending money it perceivably no longer needed to spend. Since their program was self-imposed; it is no surprise that Mattel just unceremoniously abandoned the GMP program after nine years. When some organizations implement and enforce codes as part of a self-regulation process and others do not, those who self-regulate invariably incur greater costs. These costs are usually passed onto the consumer who subsequently (and sensibly) choses the organization which offers the cheaper product. (Blackburn & McGee, 2004) Virtue Ethics â€Å"Virtues† are attitudes, dispositions, or character traits that enable us to be and to act in ways that develop this potential. They enable us to pursue the ideals we have adopted. Honesty, courage, compassion, generosity, fidelity, integrity, fairness, self-control, and prudence are all examples of virtues. (Andre, Meyer, Shanks, and Velazquez. 1988) Virtue ethics indicates that business decisions should be made in a manner that attributes to the overall goals of the professional. It stresses activities and motives, what we do and why. Virtue ethics proffer that action and motive are connected to character and disposition. Actions are taken and decisions made because they are linked to a certain character. (Blackburn and McGee. 2004) â€Å"That â€Å"ought† does not imply â€Å"right† can be seen in another sort of case as well, namely, when what one ought to do in one’s circumstances results from one’s own prior wrongdoing. In such a case, doing what one ought to do may not be the same as doing a right act or a â€Å"good deed†. In fact, the same prior failure may both increase one’s level of obligation to do a given act now and decrease one’s level of praiseworthiness. † (Russell, 2008) The above quote is especially poignant in the Mattel case. Because Mattel implemented the GMP program on the heels of a media expose, the intentions were not solely based on the ‘right’ thing to do, but on what they ‘ought’ to do. Mattel probably did not get the recognition or good press they were looking for and therefore had no proclivity to ensure that the plan was a success. Utilitarian Ethics â€Å"Actions are approved when they are as such to promote happiness and disapproved when they have a tendency to cause unhappiness. † (Driver, 2009) We also know that utilitarian ethics work for the greatest good for the greatest number of people. Mattel directly employs over twenty thousand people throughout Asia and Mexico. If the happiness of those employees would have been considered; the pay, working conditions, time off, and canteen programs would have never been an issue. If the executives of the company would have experienced any of those adverse conditions, they would have cried â€Å"foul† all the way to an attorney. The employees are ultimately left without a voice and no recourse. Deontology â€Å"To act according to the maxim that you would wish all other rational people to follow as though it were universal law. † â€Å"Never treat a person as a means to an end. † (Pecorino, 2000) Kant contends that where morality is concerned, it is guided by law and therefore judgment is not necessary to fill in the blanks, because there are no blanks. He believed that people can conform to duty and not be morally limited. He believed that we could use indeterminate action-guidance for imperfect duties, and I’m paraphrasing; to weigh the moral options for decisions regarding duty towards others. Because that decision requires the minimum of our morality. Kant rejected virtue ethics. (McAleer, 2001) My opinion is that deontology would not work in the Mattel case. There are too many variables to consider in order to narrow down the maxim that will be comprehensive enough to include thousands of people over a number of cultural variances. Conclusion While the design of Mattel’s Global Manufacturing Principles may have been well intended and meant to improve the working conditions of the employees, the implementation was short-sighted and poorly executed. All too often when the few aspire to set standards for the many, the end result is a miscalculation. GMP’s are not a one size fits all type of endeavor. Each facility should have had a program that was custom to their country and working conditions. The ethical treatment of employees was the intention; but the ultimate governance was not enforced. The aftermath was the abandonment of the program due to the lack of interest and participation on the public and other companies in the industry. References Andre, Claire, Meyer, Michael and S. J. , Shanks, Thomas, Velasquez, Manuel. (1988) Ethics and Virtue. Issues in Ethics, V1 N3. Retrieved from http://www. scu. edu/ethics/practicing/decision/ethicsandvirtue. html on November 4, 2013 Blackburn, M. , & McGhee, P. (2004). TALKING VIRTUE: PROFESSIONALISM IN BUSINESS AND VIRTUE ETHICS. Global Virtue Ethics Review, 5(4), 90-122. Retrieved from http://search. proquest. com/docview/235113539? accountid=28844 Driver, Julia. The History of Utilitarianism. The Stanford Encyclopedia of Philosophy (Summer 2009 Edition), Edward N. Zalta (ed. ), URL = . Duchon, D. , & Drake, B. (2009). Organizational Narcissism and Virtuous Behavior. Journal of Business Ethics, 85(3), 301-308. Retrieved from ProQuest on June 1, 2012. Hartman, E. (2008). Socratic questions and Aristotelian answers: A Virtue-based Approach to Business Ethics. Journal of Business Ethics, 78(3), 313-328. Retrieved November 19, 2012 from ProQuest. McAleer, J. S. (2001). Kant and virtue ethics. (Order No. 3019123, Syracuse University). ProQuest Dissertations and Theses, 336-336 p. Retrieved from http://search. proquest. com/docview/304750337? accountid=28844. (304750337). Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/prudence Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/justice Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/fidelity Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/integrity Pecorino, P. A. (2000). The categorical imperative. Retrieved on November 19, 2012 from: http://www. qcc. cuny. edu/socialsciences/ppecorino/intro_text/Chapter%208%20Ethics/Categorical_Imperative. htm Russell, D. C. (2008). That â€Å"ought† does not imply â€Å"right†: Why it matters for virtue ethics. The Southern Journal of Philosophy, 46(2), 299-315. Retrieved from http://search. proquest. com/docview/218153933? accountid=28844 on November 4, 2013.

Comparing Two Poems

Monday, 27 September 2010 Compare the similarities and differences between two Ballads, Charlotte Dymond and John Lomas. Charlotte Dymond and John Lomas, are two poems which share several techniques. They also, however are different in many ways. This essay will explore their similarities and their differences and explain reasons why the two ballads are different or similar. For example, both poems have a theme of murder. Ballads normally have a sad or shocking story, so this is very common. In both poems the murderer is always hanged after murdering another person. In Charlotte Dymond, the murderer is her lover.In John Lomas, the murderer is John Lomas. The murder controls the ballads and there is no point in the ballads which are happy, this means that the ballads can be quite depressing because they are so sad. John Lomas is quite sad because the murderer John Lomas is telling the story with a great amount of regret. In both poems a razor is used to kill the victim. Razors come ou t of a small wooden holder, so it would be easy to hide at your wrist, or like in Charlotte Dymond, Matthew had the razor ‘waiting at his wrist’. A difference between the two poems would be; in Charlotte Dymond the writer uses a range of different languages.For example, similes are used a lot, like in stanza fourteen there are two similes, they are; her skin was soft as sable, and her eyes were wide as day. Whereas in John Lomas, there is only one simile in the whole ballad, that simile is; my conscience did like fuel burn. That simile is in stanza nine. In comparison Charlotte Dymond has four similes and John Lomas has one. Similes are when you say something is like another thing or when someone says some as so for example the tree was like a wall, or the journey was as long as a mountain.The writer could of not wanted more similes in John Lomas because maybe he didn’t want things to be referred to as something else. Another difference is that in Charlotte Dymon d the writer uses lots of alliteration, they use alliteration twelve times in the whole poem an example would be; why do you sit so sadly, your face the colour of clay, and with a green gauze handkerchief, wipe the sour sweat away? That is actually the whole of stanza eleven. In contrast to in John Lomas, where there is only one line of alliteration. This line is in stanza nine and it is; my crime was of so deep a dye.This is quite a significant difference. Some people think that alliteration is when two or more words in a sentence, line have the same starting letters. But it’s not that simple, the words have to have the same sound to go with the same letters. The writer may not have wanted alliteration because he thought that it was hard to find two words with the same letter and sound. A similarity between Charlotte Dymond and John Lomas is both poems have four line stanzas. The number of stanzas is different John Lomas having fourteen stanzas and Charlotte Dymond having tw enty three stanzas.This is important to know, because generally four line stanzas is a usual number of lines, but you can get stanzas with more than four lines. Having more stanzas increases the space for a range of language, and it also increases the space to describe the story in more detail. Maybe the writes had a list of key points during writing the ballad which were the key points of the story and they decided that the list was finished after fourteen or twenty three stanzas, maybe the writer couldn’t add any more detail to the stanzas without making the rhyme scheme change or the amount of stanzas change.If these two things were to happen it would mean that the rhythm would ‘go out the window’ because it would no longer work as it did before. A difference between the two poems is that Charlotte Dymond uses metaphors for example; her cheeks were made of honey and; her throat was made of flame. Whereas in John Lomas there are no metaphors in the whole ballad . This may be because the ballad only has fourteen stanzas and the poet could not fit any metaphors in or it could be because, he chose not to put any metaphors in the poem.A metaphor is when you say something is something for example ‘my dog is a great big ball of fluff’ in this I am saying that my dog is actually a great ball of fluff not as or like when you use a simile but he is a ‘great big ball of fluff’ this is very direct and as though the writer is actually talking to you as a reader if the writer is talking in third person like in Charlotte Dymond so the writer may not want to write something so direct.Whereas in John Lomas the writer is talking about when he killed the victim and so he might want to be direct when he is talking to the reader. Another difference between the two poems is that in Charlotte Dymond the poet writes in third person as in talking about something happening in this case the murder of Charlotte Dymond. This means that the m urder could be changed to fit the criteria of what the murderers friend or the victims friend.This means that the poem could have been changed to fit what the writer wanted for example the writer might be the murderer’s friend, so he might want to make the murder not seem as bad as it actually was. Or the person might be the victim’s friend so they want to make the murderer look as bad as possible. Whereas in John Lomas the writer is actually the murderer. He is talking about the murder whilst he is in prison waiting to be hung. This means that his mind might be somewhere else which might be the reason that there is not a lot of detailed description.But that might not be the only reason that there isn’t a lot of description because the ballads were written in the eighteen hundreds, then it might have been more important to have a regular rhythm and rhyme scheme than to have extremely detailed stanzas. I think that I prefer Charlotte Dymond to John Lomas because I like the way it is more detailed, and I prefer the ballad being in third person, and the way the poem has a lot of similes and metaphors and alliteration.

Welcome to Reedsy

Welcome to Reedsy Welcome to Reedsy Hi! Welcome to Reedsy.At the London Book Fair this past April, I heard a bit of wisdom worth passing along: The bigger the ship, the more difficult it is to change its course. It’s easy to see the truth of that when you consider that of the 600,000 to 1 million books published last year in the US, more than half were self-published. And the authors of those books actually earned more than those whose books were released by big-ship traditional publishers.As you might have guessed, I’m a big fan of little ships. Especially those setting sail in this vast ocean we call â€Å"the self-publishing industry†. You don’t have to study the waters for long to see that most companies are taking the â€Å"self† out of self-publishing- they are optimizing services for speed and profit, rather than focusing on developing authors and their books.At Reedsy, we focus on authors. The whole idea behind self-publishing is to bring power and freedom back to authors, so it only makes sense to make authors our focus. But the more I spoke to authors- traditionally published, self-published, not-yet-published- the more I realized that authors don’t churn out books in a vacuum. They have help. Sometimes, lots of it.The authors I interviewed couldn’t stop talking about their fabulous editors, creative cover designers, layout artists- one writer even told me about his â€Å"book shepherd†. Taking all of this into consideration, combined with countless hours of research about what authors need, where they struggle, and what they have to do in order to be successful, led to Reedsy. And Reedsy led to this blog.Here, I’ll focus on topics like how to write, self-publish, and market books. What services to get, where, and how much to pay. In short, I’m here to offer impartial advice if you’re new to self-publishing.So what is Reedsy? Well, it’s a publishing marketplace with a carefully curated pool of freelancer s. We’re not just another freelancer free-for-all focused on high-volume projects and outsourced bids; in fact, we’re the complete opposite of that. Reedsy is populated by professionals focused on authors and their books, ready to take you from shore to shore- from the germ of an idea to a published book.There is no big secret in self-publishing, no method that will turn a lousy manuscript into a best-seller- or even a great manuscript into a best-seller. It’s all about tips, little things to know, lots of common sense and, more importantly, having the right people to help you. The crew you’ll need varies from author to author, genre to genre. But that’s the power of Reedsy: we’ve found the best people out there, and they’re all waiting to hear from you.I’d just like to say thanks for stopping by the Reedsy blog. I’m here to help you navigate the vast waters of self-publishing aboard the SS Reedsy. I guess the only quest ion now is, where do you want to go?RicardoFollow our Facebook page for daily updates and tips on self-publishing!We’re also on Twitter!   Follow Ricardo, Emmanuel, and ReedsyClick on these links  to learn more about editing, design or publicity  on Reedsy!

Computer Ethics Essay Sample

Computer Ethics Essay Sample Computer Ethics Essay Computer ethics entails practices, values, and procedures that rule the process of access and consumption of computing technology and the linking disciplines without distorting the moral beliefs and values of people or the entire community. It is a concept in ethics that mainly focus on the ethical issues and challenges that result from the use of computers and strategies to curb them. Computer ethics majorly enforce the implementation of ethical computing procedures and usage of the computing materials and outlines the required methods that curb unauthorized transfer of digital contents. The discipline also helps to minimize other unethical processes, for instance, infringing copyrights as well as trademarks. The major aspects that relate to computer ethics mainly base on cases regarding the use of the internet, for example, privacy and user interactions with software, websites and other connected services. The common aspects of a computer ethics are such as privacy concerns, the intellectual property rights, and the impact of computers on the society. Personal data is vital when engaging in any business and thus available to other people as well as organizations. Privacy should, therefore, be upheld to protect this personal information through a technique called encryption. Privacy entails the ability of an individual to make reproductive and personal decisions w ithout any interference that is, freedom from any form of surveillance. Computer ethics describes information technology and the way to explore this technology to the users. Computer ethics also outline the challenges of running computer software and hardware as a result of misuse by the users. The modern society depends vastly on the computer networks to leverage the social and business life and thus there erupts both personal and social ethical concerns. Lack of computers would halt most of the industries today. However, most of the electronic communication between individuals and businesses, for instance, do not guarantee any privacy and security. Initially, when the computer technology was established, there was an absence of ethical standards regarding their use which resulted in challenges. However, the discussion in computer ethics brought a consensus and had solved the computer related problems. Some of the commandments regarding computer ethics dictate that one is not allowed to use a computer to harm others as it is highly unethical. It is ther efore immoral for one to access and distort other people’s files. Computer ethics also dictates that one should not interfere with another person’s work and therefore spreading and generating computer viruses to others is considered unethical. Snooping around files that do not belong to you means invading other people’s privacy and this is similar to break into others people’s rooms which are considered unethical. Using computers to steal or log into other people accounts, bank or company is similar to robbery thus ethical.It is against computer ethics to use computers to bear false witness against someone or copy any software without paying for it first. No individual is allowed to access other people’s resources without being authorized to do so and appropriating somebody else’s intellectual output is against the commandments of computer ethics. It is ethical for one to consider the consequences of any program they write and individuals are encouraged to think about computers in a broad social perspective. Compu ter ethics dictate that every person should use a computer in a way that enhances respect and consideration to ensure safety and satisfaction. Currently, we live in an era where computers are vastly used, and almost every individual has a chance to explore the internet before they commence their formal education. In this way, computers can be described as electronic devices that are human-made with the aim of maximizing welfare and convenience, with no thoughts process internally regarding moral actions.

Importance of Writing in Business Profession Essay

Importance of Writing in Business Profession - Essay Example   According to her, students should be versed with the current trends in the industry by reading widely something that also contributed to her success.   In addition, she also states that â€Å"working in other industries including service industry also helped† her develop experience in writing.   On the other hand, Jane Zhao also experienced challenges in different writings that have to be done in her job. Due to the kind of operations that take place in Dell Incl., writing and presenting departmental reports were challenging to her. In this regard, Jane Zhao had to be trained on various but relevant technical issues that were necessary for her to carry out her duties effectively. Therefore, she further advises that â€Å"students pursuing business major have to be flexible† in whatever field they get an opportunity in order to learn new writing skills necessary for their success.   The future of business major student is going to be tough because of several re asons. To start with, there are many graduates of business major than are the job opportunities. Jane Zhao explains that every year she receives thousands of applications from graduate students in the business major yet there may be no single opening. According to her, â€Å"students should develop a good network with professionals† in order to increase their chances of getting a job after their graduation.   Secondly, many industries are diversifying their income avenues while streamlining their expenditure hence reducing the number of employees.

Buying a home vs renting a home Research Paper Example | Topics and Well Written Essays - 2500 words

Buying a home vs renting a home - Research Paper Example Whether one decides to purchase or rent a place, a person has to be very smart to prevent any losses. However, if a person intends to stay for long, buying a house proves to be cheaper and better compared to renting a house. The issue of buying or renting a house is complex and there are many factors which affect ones choice and buying is a suitable option in cases where an individual wishes to stay for a long period at one place. Analyzing one’s current financial position and future prospects is perhaps the most important factor that impacts the decision of buying or renting a house. A person needs to think and act wisely before coming up with a conclusion. He must also know that whatever his decision is he should keep in mind the size of the place and the rent or cost which is asked for it. So, if he is looking forward to buying a house he will have to take mortgage into account and other expenditures which accompany it. When thinking about buying a place he should know that he is building equity. Furthermore, one should know what to do when property prices rise and when they lower. Hence, an awareness of the prevalent market rate is an excellent idea. And most importantly whether one rents or buys a place, he needs to keep in mind his financial situation and then make his decision (Quealy, and Archie np). Furthermore, other factors affecting the decision must also be considered. Some of these factors include how quickly the prices of houses rise and how fast the rents are going to rise in the future. Also one’s decision depends on how long he plans to stay in the house which he is willing to rent out. In order to make a decision, quite a lot depends on the customer comparing the prices of the rent and that of the cost of actually buying the house. Ideally, if he intends to stay in the same house for more than 6 years, it is advisable to buy a property instead of

Question 5 Essay Example | Topics and Well Written Essays - 250 words

Question 5 - Essay Example The production chose to use macaroni, gemelli, shells and other simple stuffs to use as plasters for the interior decorations. They have been very resourceful in doing so since the effect that these little things did to the whole setting gives intricacy and creates depth that is most fitting for a royal family background. The props that are delicately hand-made by the crew include high vaulted ceilings, gallant Baroque columns, and other expensive looking interior finish. As the count groom and his bride had their scenes as the newly married couple, their elegant setting has supplemented greatly to effect giving the ambiance of a well-to-do French royal family. The splendor and the stunning combination of the tidbits of crafted props have indeed attributed to the over-all effect of the play. Plus, the comedic idea of having these unexpected nitty-gritties to be used for decorations is a mirror of the humor that the play has intended to convey to the audience. Anyone would be convince d of the authenticity of the materials used when seen from a distance. But when inspected on a closer look, they would be in awe and would have laughed at the thought of the detailed interiors to be designed as such. Over-all the set-up was equipped, the play has gone successfully and effectively, and I bet, the budget

Factors Affecting Consumers

Factors Affecting Consumers The topic of this study, namely factors affecting consumers purchasing decision on hybrid cars in Malaysia. Hybrid cars are developed to reduce the level of gas emissions into the air and increase fuel economy. As fuel prices rise to the point where many consumers can no longer afford to drive as much as they once have, automobile manufacturers have been faced with many new challenges. Hybrid car are very similar to the gasoline powered automobile most people drive today, the difference is the hybrid cars on the road right now are gasoline-electric hybrids. Many gas powered hybrids are and will be in the available in market today and some that will be coming to Malaysia, that include Honda Civic Hybrid, Honda Insight, Toyota Prius, Hyundai Sonata Hybrid and etc. However, there are very few hybrid cars is to be seen in Malaysia. Only 327 hybrid cars were sold in 2010 (Ahmad, 2011) and 297 total units sold in the whole 2009 (Mahalingam, 2011). BACKGROUND OF STUDY To investigate the relation between independent variables which are price, design, excise duty, fuel economy, consumers environmental consciousness and dependent variable which is consumers purchasing behavior in purchasing a hybrid car. This research study is to examine the association of the independent variables that impulse buying behavior of consumers on purchasing a hybrid car in Malaysia. RESEARCH PROBLEM The innovation of the fuel efficient and environmental friendly hybrid vehicles is becoming popular nowadays. Today, many consumers include Malaysians are becoming more sensitive to rising oil prices and becoming more environmentally friendly, Malaysians are considering the option to buying hybrid vehicles which that can saves them money and make a positive impact on our environment. A research is conducted to find out the consumer behavior of Malaysians and to investigate the factors affecting the consumers purchasing decision of hybrid cars. The questions arise are: Will customers consider hybrid cars are actually worth the money they spend? Will the rising of oil prices leads them to pay more attention to a cars fuel economy? Does the design of the hybrid cars affect their purchasing decision? Does the removal of excise duty for hybrid cars affect their purchasing decision? Or will their environmental consciousness suggest the purchasing of a hybrid car. RESEARCH OBJECTIVE The main objective is to find out the factors that affect consumers purchasing decision of hybrid cars in Malaysia. Through the application of many new and innovative technologies, the hybrid is an extremely efficient vehicle that also significantly reduces emissions. As a result, hybrid vehicles have been gaining in popularity because they are cheaper and consumer enjoys numerous incentives for purchasing a hybrid vehicle. However, the prices of hybrid vehicles in Malaysia are far more expensive compared to the prices in other foreign countries. RESEARCH QUESTION This study is only going to focus on the determinants of consumers purchasing decision of hybrid car in Malaysia. How price of the hybrid cars influence consumers purchasing decisions? What is the relationship between the design of the car and the influence it posses to consumers during decision making to purchase? Does excise duty on hybrid cars affects consumers purchasing decision? How a cars fuel economy will influence the purchasing decisions of consumers? Will a consumers environmental consciousness plays a role in their decision making to purchase a hybrid car? 1.6 SIGNIFICANCE OF STUDY Our study focused on the factors that affect consumers purchasing decision of hybrid cars. This study will determine whether price, design, excise duty, fuel economy, and environmental consciousness will affect consumers decision to purchase hybrid cars. It is important to find out how a consumer is willing to pay for a hybrid car and to know will the design; fuel efficiency and the removal of excise duty on hybrid car influence their purchase decision. There are consumer who will buy a hybrid car because it can save fuel and money, but there are consumers who are not willing to pay a high price for the hybrid car as well. It is crucial to determine the perspective of consumers since they are the end users of products and services. Hence, this study is important to analyse the various factors that influences consumers idea on purchasing, so that it is easy for manufacturers to take vital decisions to fulfill the demand of the consumers. 1.7 SCOPE OF STUDY This study will be focusing on the factors affecting consumers purchasing decision on hybrid cars in Malaysia. The study also focuses mainly on the automobile manufacturers such as Toyota and Honda. Nowadays, vehicles serve as a very important role in our current society where everyone needed transportation to continue their daily lives. Acquiring a car nowadays is considered a necessity, compared to the past where it was considered a luxury (CorpeduCar, 2010). At present time, a car has become our need for easier and faster transportation and to be on time with our daily activities (Harvey, 2011). Surveys have been done by individuals as it is always a best and direct way to obtain opinions from the consumers. This research will be focusing on generation X and Y. Survey questions to understand more about consumers behavior on purchasing a hybrid car will be distributed to consumers from generation X and Y. Generation X and Y were born between the years in 1960 till around 2000 according to Mark Winburn (2010) (as cited in White, 2010, p.4). This study carries out for respondents who are living in Peninsular Malaysia. Consumers from generation X and Y, being the largest generational demography is more concern about the looks and price of the vehicles. Full of gleaming sports cars and eco-friendly vehicles aimed at consumers from generation X and Y. (White, 2010) 1.8 ORGANISATION OF REPORT Chapter 1 This chapter shows the definition of the topic which is about hybrid cars. The factors affecting consumers purchasing decision of hybrid car is examined by using the independent variable that are price, design, excise duty, fuel economy and environmental consciousness. We tend to understand the problems before we conduct our research. After understanding the research problem, we conduct 5 objectives to study on. Chapter 2 We focus on literature review for this chapter. We define the terms of our research variables and also describe further about how and why is these variables related to this research. Chapter 3 For this chapter we are focusing on research methodology. Operational definition of research variable is done in this chapter. Besides that, we did some hypothesis in this research and also the description of the sources use in the research data. After that we describe about the sampling design of our research and also defining the instrument and measurement used in the research. Lastly is to explain how data is analyzed. Chapter 4 This chapter shows the results of the research. In this chapter we include descriptive analysis or demographic analysis and mean analysis. After that we did the normative test to every research variable. Then, we test hypothesis we did earlier end finally, we end up by doing the regression analysis. Chapter 5 This chapter shows some discussion and conclusion of the research. Besides that it shows the suggestion for future, limitation of study and etc. 1.9 SUMMARY In this introduction, a brief overview is given about hybrid cars. This chapter has also identified the research problem and research objectives for this study. The independent variables and research questions are stated for this study. The next chapter gives a more detailed explanation and a literature review for the topic. Chapter 2 Literature Review 2.1 INTRODUCTION This study finds out factors that influence consumers purchasing decision on hybrid cars. Through this research, there are five variables that influence consumers purchasing decision on hybrid cars which are pricing, design, excise duty, fuel economy, and environmental consciousness. The purpose of this study is to determine the factors that affect consumers purchasing decision on hybrid cars. In this chapter, literatures from past researchers are cited to support and explain the given variables in this study. 2.2 OVERVIEW OF LITERATURE This chapter will provide a description of the literature relevant to this study. This research seeks to examine the influence of price, design, excise duty, fuel economy, and environmental consciousness on consumers purchasing decisions. A theoretical framework will show the independent variables and dependent variables that is explained through this chapter as well as giving an overview of what has been reviewed by past researchers. 2.3 THEORETICAL FRAMEWORK Figure 2.1 Factors that affects consumers purchasing decision on hybrid cars Independent Variable Dependent Variable Price Purchasing Decision H1 Design H2 Excise Duty H3 Fuel Economy H4 Environmental Consciousness H5 Source: Adapted for this study 2.4 INDEPENDENT VARIABLES Price Price is one of the variables in this research. Product price are demonstrated to be the variables affecting consumers decisions. According to Chang (2009), price plays several roles in consumers purchasing decision making. For example, price can be an indicator of the degree of perceived sacrifice needed to purchase a product and an indicator of the level of quality. A higher perceived price leads to higher perceived quality and consequently to a greater willingness to buy. At the same time, the higher perceived price represents a monetary measure of what must be sacrificed to purchase the product, leading to a reduced willingness to buy. Consumers purchase decision are affected by price, a particular product may seem too expensive at its regular price, but a good value when it is discounted. Similarly, consumers will be motivated to shift to another brand or use a product less with an increase in price (Litman, 2004). Consumers make their choice, based on the information regarding all the products available on the market and price is an important factor of decision making (KazaKevitch, Torlina Hendricks, 2005). Price is always an important attribute in the decision-making process (Hermann et al., 2007; Lalwani Monroe, 2005; Chang, 2009; Webb, 2011). Playing a more complex role than often attributed to it, price has been a determining factor in consumer choice (Monroe, 1990; Chang, 2009). Consumers remembered information on past and present price and are able to acquire complete information on the attributes of products being considered as options, the objectives of which are to minimize the price paid (Chang, 2009). Progressive Insurance and NADA conducted a poll shows 46% respondents stated that price is still number one concern in their most important new-car attributes ranking (Bryant, 2006). In an interview showed that car buyers indeed consider price an important factor in their purchase decisions (Herrmann, Xia, Monroe Huber, 2007, p.51). In an analy sis of consumers willingness to buy a hybrid car, the purchase price would influence the willingness to buy according to (Tanaka et al.) as cited in (Kishi Satoh, 2005). A study published in UK found as many as 71% of customer said that price was the most important factor that influences car purchase (Bikash, Pravat Sreekumar, 2010, p.51). In a survey of 1,524 adults by the Japanese motoring organization JAF, 61% said it was important that the car was economical (JAF, as cited in Okamura Cairns, 2003). Consumers in Generation Y are concerned with price and getting a good value (Wolf, Carpenter Petrela, 2005). Most of the interviewees in the study conducted by Webb (2011) are very price conscious and that price is an extremely important factor and is the bottom-line when purchasing a product. The biggest concerning factor for purchasing a product was determined to be price (Webb, 2011). Hence, it is reasonable to suggest that price is one important component in influencing consum ers purchasing decisions taken by all age groups, including young adults on hybrid cars. By referencing the existing literature on price, it is hypothesised that: H0: There is no relationship between the price of hybrid car and consumers purchasing decision. H1: There is a relationship between the price of hybrid car and consumers purchasing decision. Design Design is one of the variables in this research. Consumers have expectations when buying a product. Through what consumers have acquired from their cultural environment, consumers motivation to buy and even to pay a high price is based on a value judgment, like and dislikes of a sociological and psychological nature. In Webb (2011) studies, majority of respondent in strongly agree (UK-31%, US-39%, Other-38%) and agree (UK-48%, US-46%, Other-46%) that the design of the product is a considering factor when buying. According to Jung et al. (2010), it is known from consumer surveys that the design of cars greatly influences on consumers affection and therefore leads to their purchasing decisions. Additionally, Jung et al. (2010) study provides a basis of understanding underlying consumers affection in terms of user-centered design. In order to improve consumers affection and influencing their purchase decisions as consumer spends more and more time in cars, manufactures are developing in terior design requirements to achieve positive results (Cho, 2005; Jung et al., 2010). There are hundreds of designs available on the market and it is difficult for consumers to choose one that catches their interest. Therefore, a cars body design plays a very influential factor (Hagemann, 2011). Dull and ugly cars do not sell, consumers will not be attracted to design that just does not look particularly good at all (Cato, 2009). Designs have a certain positive causal relationship with purchase intention indirectly and are important factors affecting purchase decision. Therefore, automobile manufacturers should consider designing heterogeneously and individually for vehicles to satisfy consumers fashion and individual needs on the basis of the quality assurance (Wang Li, 2010). In Nielsen (2010) online survey, the Nielsen Company looked at the factors most important to consumers when choosing new cars in the current economy. Surprisingly, 85% will consider buying if the new car we re available now and met the key requirements such as design, dependability and durability. 12% of the respondents will consider buying the hybrid car if it had a unique design that set apart from existing car models. Design adds value to the product, giving it distinction to attract consumers who are more focused on the design and brand name. By far, price is a big indicating factor within any demographic group for buying products, alongside with the design of the product itself (Webb, 2011). Marketers should design the brand or product to match the way consumers understand, utilise, and emotionally connect themselves to a product. Hence, it is reasonable to suggest that design is one of the important factors in influencing consumers purchasing decisions. By referencing the existing literature on design, it is hypothesised that: H0: There is no relationship between the design of a hybrid car and consumers purchasing decision. H2: There is a relationship between the design of a hybrid car and consumers purchasing decision. Excise Duty Excise duty is a tax or sometimes called duty in its simplest form and it is defined as levy and collection of duty on manufacture of goods (Kanak, 2002). Excise is imposed on consumption that is discouraged by the government such as alcohol and cigarettes, the production or sale of certain goods, normally luxury items as well as on gasoline and other fuels. On the other hand, excise is considered an indirect tax, meaning that the producer or seller who pays the tax to the government try to recover the tax by raising the price paid by the buyer. The Websters New International Dictionary, as mentioned in Kanak (2002), excise duty is any duty, toll, tax or an inland duty or impost levied upon the manufacture or sale or consumption of commodities within the country or tax upon pursuit of certain sports, trades, or occupations usually taking this in the form of fees or licenses. In Malaysia, excise duty is imposed on automobiles. Cost is a major barrier to adoption. For example, a Toyota Prius is priced slightly under RM 180,000 before excise duty exemption. As cars are more of a necessity these days, overpriced cars are inhibitive for consumers. Before the exemption of excise duty, hybrid cars are considered expensive. Although they dont cost as much as a sports car but they are by no means cheap for consumers. In Malaysia, existing taxes on cars, particularly excise duties are high. Excise duties should be exempted by the government for all hybrid cars if they are serious about encouraging hybrids (Yeoh, 2010). The government decision to grant full excise duty exemptions on hybrid vehicles below 2,000cc until year end that had been announced during the tabling of Budget 2011 in October 2010 had lower the prices of hybrid cars. Public awareness of the benefits of hybrid cars has picked up considerably with lower price after excise duty waiver, and with that, sales of such cars has increased (Mahalingam, 2011). Toyota Prius is priced at RM 139,900 in Peninsular Mal aysia after full exemption of excise duty which lasts till the end of 2011, makes it an attractive proposition for Malaysian drivers (Standing a hybrid apart, 2011). Excise duty exemption on hybrid cars is like a shot in the arm to this vehicle segment (Mahalingam, 2011). The spike in demand for hybrids has been fuelled primarily by the Governments decision under Budget 2011 to grant full excise duty exemptions on hybrid cars below 2,000cc unti Dec 31, 2011. Representative from UMW Toyota stated that the company had received over 470 bookings for Toyota Prius and 946 bookings for the Honda Insight since the Governments budget announcement (Mahalingam, 2011). Since the Government announced the exemption of excise duties (at Budget 2011) last year, demand for hybrid cars have shot up, said MAA President Datuk Aishah Ahmad in Mahalingam (2011) news article. The sales of hybrid cars had risen and consumers in Malaysia are more aware of the benefits of hybrid cars since the exemption of excise duty. Hence, it is reasonable to suggest that exemption of excise duty on hybrid cars is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on excise duty, it is hypothesised that: H0: There is no relationship between excise duty and consumers purchasing decision on hybrid cars. H3: There is a relationship between excise duty and consumers purchasing decision on hybrid cars. Fuel Economy Fuel economy refers to the fuel efficiency relationship between distance travelled by an automobile and the amount of fuel consumed. Fuel economy indicates how far a vehicle travels on a unit of fuel. Fuel economy is one of the variables in this study. When it comes to making their final decision about which vehicle to buy, fuel economy is one of the factors that consumers focus on. Fuel economy is the number one factor driving consumer decisions about green vehicles (named by 57% of respondents) and more respondents in China and the U.S. pointed to fuel economy (Dixit et al., 2009). According to the 2008 Advanced Automotive Features Study, it is reveals that some 38% respondents indicate that they would sacrifice vehicle performance for better fuel economy (Fuel economy, 2008). Eighty percent of consumers surveyed by the latest research from ExchangeandMart.com.uk in Fuel efficiency (2011) article said that a cars fuel efficiency directly affects their purchasing decision. Consumer Reports, 2009 in Jeffrey Gonder (2011) article found that prospective vehicle buyers listed fuel economy as a top factor of interest. Power Asia Pacific, (2010) found improved customer satisfaction with auto dealers in cases where those dealers provided advice for maximizing fuel economy when driving (Jeffrey Gonder, 2011). This further supports the thesis that consumers have some interest in fuel economy with the right encouragement. Increasing fuel economy standards encourages greater automobile use by reducing the cost per kilometre travelled (Thorpe, 1997; Agostini, 2010). Due to fuel price increases, consumers purchase more fuel efficient vehicles (Litman, 2004). A report comes from Market Intelligence research performed by the online arm of Kelley Blue Book reports that fuel economy has become a much more important part of the criteria buyers use to select their next vehicle (Bain, 2011). In the midst of escalating concerns about the dangers of greenhouse gas emissions, enviro nmentalists hailed the superior fuel economy and wide range of the hybrid-electric engine as a critical breakthrough that could help save the environment without inconveniencing consumers (Thatchenkery, 2008). According to a survey by the Consumer Federation of America, fuel economy ranks near the top in consumer priorities in general (Zhuang, 2009). The survey found that 76% of customers intend to buy a vehicle with fuel economy averaging five miles per gallon greater than the mileage of their current vehicle. Hence, it is reasonable to suggest that fuel economy is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on excise duty, it is hypothesised that: H0: There is no relationship between fuel economy and consumers purchasing decision on hybrid cars. H4: There is a relationship between fuel economy and consumers purchasing decision on hybrid cars. Environmental Consciousness Environmental conscious can be known as affective traits that can signify an individuals likings, dislikes, worries and consideration about the environment (Yeung, 2004; Sinappan Rahman, 2011). The consumers spending pattern and preference has been growing and changing over time. People nowadays are more aware of the environmental issues. Generally, consumers tend to have a positive attitude towards green purchasing when they are aware of the environmental issues (Sinappan and Rahman, 2011). According to Soonthonsmais study in (Sinappan Rahman, 2011), a green consumer is defined as consumers who are conscious of and interested in ecological issues. All products and services that have environmental impact are put into their considerations and these consumers initiative is to reduce them to the minimum. As mentioned in Sinappan Rahman (2011), few studies were done on environmental consciouness (Barr et al., 2003; Milfont and Duckitt, 2004). The study done by Lee as cited in (Sinappa n Rahman, 2011) among Hong Kongs young consumers revealed that environmental consciousness is the 2nd top predictor of green purchasing behaviour. This result is consistent with Sinappan Rahman (2011) study where environmental consciousness is the 3rd top predictor of green purchasing behaviour. Consumers who have high concern on the environment often consider on how the quality of the environment can be improved and they would definitely engage themselves in buying environmentally friendly products, such as a hybrid car. According to KÃ ¶szeghy, (2004), a study performed in the United States levels of consumers environmental consciousness was identified. There are the true-blue greens who are firmly environmentally conscious persons, exhibiting this in their actions. They crisply refuse products of firms having doubtful environmental performance and give preference to environment friendly products. Greenback greens are the youngest and best educated people who support environmen talism with money rather than with any action or their time. These are wealthy people, ready to pay extra cost for environment friendly products. Demand for environment friendly products appears among environmental conscious consumers. The quality of the environment is important, which is taken into considerations in their purchase decision. Firms should take segments formed by the level of consumers environmental consciousness into account in their decision making process (KÃ ¶szeghy, 2004). Business today had changed, they are acknowledging that being environmentally conscious is being competitive and green products provide competitive advantage (Introduction to Environmental, 2006). Hence, it is reasonable to suggest that environmental consciousness is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on environmental consciousness, it is hypothesised that: H0: There is no relationship between environmental consciousness and consumers purchasing decision on hybrid cars. H5: There is a relationship between environmental consciousness and consumers purchasing decision on hybrid cars. 2.5 DEPENDENT VARIABLES Purchasing Decision The purchasing decision process is a stage that a buyer passes through in making decisions about which product or service to buy. Every day consumers are faced with purchasing decision. A better understanding of how consumers decide what to purchase is critical to the success of a product. Purchase decision occurs when the consumer actually makes the purchase. It includes the product, method of payment, package, location of purchase and all other factors that are associated with purchasing the product (Wolf, n.d). It is insufficient to understand how consumers arrive at their purchase decision because there are personal, psychological and social factors that influence the purchase decision. Understanding of these factors is essential to effectively market products. In this study, we focused on five variables, which are price, design, excise duty, fuel economy, and environmental consciousness as the factors that affect consumers purchasing decision on hybrid cars. As mentioned in the literature review, these five factors are reviewed and explained on how they affect consumers purchasing decision. This is important to marketers and they need to understand clearly about their consumer to be able to market their product with a good understanding of these purchasing decision processes. 2.6 ITEMS OF MEASUREMENTS 2.6.1 Price 2.6 SUMMARY OF LITERATURE Table 2.1 Summary of literature Dimension Authors Price Chang, 2009; Litman,2004; KazaKevitch, Torlina Hendricks, 2005; Hermann et al., 2007; Lalwani and Monroe, 2005; Webb, 2011; Monroe, 1990; Bryant, 2006; Herrmann, Xia, Monroe Huber, 2007; Kishi Satoh, 2005; Bikash, Pravat Sreekumar, 2010; Okamura Cairns, 2003; Wolf, Carpenter Petrela, 2005 Design Webb, 2011; Jung et al., 2010; Hagemann, 2011; Cato, 2009; Wang Li, 2010; Nielsen, 2010 Excise Duty Kanak, 2002; Yeoh, 2010; Mahalingam, 2011; Ahmad, 2011 Fuel Economy Dixit et al., 2009; Jeffrey Gonder, 2011; Agostini, 2010; Litman, 2004; Bain, 2011; Thatchenkery, 2008; Zhuang, 2009 Environmental consciousness Yeung, 2004; Sinappan and Rahman, 2011; Barr et al., 2003; Milfont and Duckitt, 2004; KÃ ¶szeghy, 2004; Lee, 2008 Source: Adapted for this study 2.7 SUMMARY The five variables, which are, price, design, excise duty, fuel economy, and environmental consciousness plays an important role in consumers purchase decision. This study explored the five variables, which are, price, design, excise duty, fuel economy, and environmental consciousness by referencing the existing literature on how they affect consumers purchasing decision on hybrid cars. On the previous research, price plays an important role in purchasing an automobile. Price is always an important attribute in the decision-making process. Designs have a certain positive causal relationship with purchase intention indirectly and are important factors affecting purchase decision. It is known from consumer surveys that the design of cars greatly influences on consumers affection and therefore leads to their purchasing decisions. With a lower price after excise duty waiver, public awareness of the benefits of hybrid cars has picked up considerably and leads to more sales. Fuel economy h as become a much more important part of the criteria buyers use to select their next vehicle. In business today, environmentally conscious is being competitive and it provides competitive advantage. The quality of the environment is important, which is taken into considerations in consumers purchasing decision. Chapter 3 Methodology 3.1 INTRODUCTION The main objective of this research was to determine the factors affecting consumers purchasing decision on hybrid cars in Malaysia. In this chapter, various topics was discussed includes hypotheses development, research design, sampling technique, sources of data, scales and measurement, questionnaire design, data collection method, and statistical data analysis. After identifying the various independent variables, a hypothesis to test the validity of the relationship with dependent variable was developed. Next, the research design and sources of data were also elaborated. As this study was using the survey method of questionnaires, therefore the sampling technique, questionnaire design and measurement was in explained detailed. Finally, data collection method and statistical data analysis was also explained. 3.2 RESEARCH DESIGN AND PROCEDURE 3.2.1 Type of study This study will take place in urban areas in Malaysia where transportation is a necessity for consumers to travel around from place to place. Consumers like working adults who need vehicle to go to work and travelling in the urban area are more concern about the vehicles they drive. 3.2.2 Nature of study This study found that design was positively correlated with price. Consumers have expectations when buying a product. Consumers motivation to buy and even to pay a high price for a product is based on value judgment. Value can and has been added in several different ways. For example, through recognizable mark or signature of the designer that can add value to the product. Another way to adding value is through symbolic capital, which refers to the enhancement or the power that emanates from the designers name, which in turn evolves into a signature, mark or brand of the designer or manufacturer. Design adds value to the product, give it distinction. As a result, consumers are willing to pay a premium for the product. Independent variables in this study which are price, design, excise duty, fuel economy, and environmental consciousness are all positively correlated to the dependent variable, which is purchasing decision. Consumers concern of the price and whether the product is worth what they paid for. This brings a positive relation that influenced consumers p